Now that we’re a lot nearer to the US midterm elections, over the previous week or so, platforms like Twitter have been saying their plans to protect in opposition to election misinformation on their app. Now TikTok has joined its opponents in doing the identical.
On Wednesday, TikTok launched an announcement about its “dedication to election integrity” written by Eric Khan, head of US safety. Within the assertion, Khan outlined TikTok’s personal plans to cut back misinformation concerning the election on its quick video sharing app.
Notably, these plans embody the rollout of a brand new Election Middle characteristic and a give attention to the app’s present ban on paid political adverts. And this ban on political adverts is especially attention-grabbing as a result of Khan notes that it additionally bans any paid sponsored political content material created by TikTok influencers.
A part of TikTok’s technique in opposition to election misinformation is the brand new Voting Middle. The thought right here is that as a result of TikTok customers could also be taken with election-related content material, TikTok will present these customers with “credible info and sources in over 45 languages, together with English and Spanish” via the Election Middle. This info middle will even have voting info from varied organizations such because the Middle for Deaf Democracy in America and the Federal Voting Help Program. The election outcomes are additionally anticipated to be out there on the Related Press app.
Khan additionally confirmed that TikTok already has a ban on “paid political adverts” on its platform. Khan went on to emphasize that the ban additionally doesn’t enable content material sponsored by political figures and TikTok creators. Such content material is anticipated to be eliminated if posted:
“Over the following few weeks, we will likely be posting a collection of academic content material on our Creator Portal and TikTok, in addition to holding briefings with creators and companies to verify the code of conduct is crystal clear in terms of election-related paid content material. If we uncover that political content material has been paid for and has not been correctly disclosed, it is going to be faraway from the platform instantly.”
The official TikTok Communications group Twitter account too repeated the identical emotions at the moment:
6/ TikTok doesn’t enable paid political promoting, together with content material that creators are paid to create. We’ll proceed to tell contributors of their duties below our Group Pointers and Advertisements Coverage and can take away content material that violates our insurance policies.
— TikTokComms (@TikTokComms) August 17, 2022
As talked about earlier, TikTok isn’t the one platform to announce measures it’ll take to fight election misinformation on its platform. Meta lately did simply that with their plans for the 2022 US midterm elections for Fb and Instagram. Twitter introduced product updates for election disinformation final week.
Election-related misinformation is an actual downside for social media platforms. Platforms like Twitter and Fb have a infamous popularity as poisonous hotbeds of disinformation. The upcoming US midterm elections will likely be a take a look at of the brand new insurance policies and options of those platforms, and an opportunity to indicate their customers that they’ve discovered from their errors. Whether or not any of those insurance policies will likely be ample to successfully cut back misinformation stays to be seen.