Now that we’re a lot nearer to the US midterm elections, over the previous week or so, platforms like Twitter have been asserting their plans to protect in opposition to election misinformation on their app. Now TikTok has joined its rivals in doing the identical.
On Wednesday, TikTok launched a press release about its “dedication to election integrity” written by Eric Khan, head of US safety. Within the assertion, Khan outlined TikTok’s personal plans to cut back misinformation in regards to the election on its quick video sharing app.
Notably, these plans embrace rolling out a brand new Election Middle function and specializing in the app’s current ban on paid political adverts. And this ban on political adverts is especially fascinating as a result of Khan notes that it additionally bans any paid sponsored political content material created by TikTok influencers.
A part of TikTok’s technique in opposition to election misinformation is the brand new Voting Middle. The thought right here is that as a result of TikTok customers could also be concerned with election-related content material, TikTok will present these customers with “credible data and sources in over 45 languages, together with English and Spanish” by the Election Middle. This data middle may also have voting data from numerous organizations such because the Middle for Deaf Democracy in America and the Federal Voting Help Program. The election outcomes are additionally anticipated to be obtainable on the Related Press app.
Khan additionally confirmed that TikTok already has a ban on “paid political adverts” on its platform. Khan went on to emphasize that the ban additionally doesn’t permit content material sponsored by political figures and TikTok creators. Such content material is anticipated to be eliminated if posted:
“Over the subsequent few weeks, we shall be posting a collection of academic content material on our Creator Portal and TikTok, in addition to holding briefings with creators and businesses to verify the principles of conduct are crystal clear on the subject of election-related paid content material. If we uncover that political content material has been paid for and has not been correctly disclosed, it is going to be faraway from the platform instantly.”
Official TikTok Communications group Twitter account too repeated the identical emotions at this time:
6/ TikTok doesn’t permit paid political promoting, together with content material that creators are paid to create. We are going to proceed to tell contributors of their tasks below our Group Tips and Advertisements Coverage and can take away content material that violates our insurance policies.
— TikTokComms (@TikTokComms) August 17, 2022
As talked about earlier, TikTok just isn’t the one platform to announce measures it can take to fight election misinformation on its platform. Meta lately did simply that with its plans for the 2022 US midterm elections for Fb and Instagram. Final week, Twitter introduced product updates for election disinformation.
Election-related misinformation is an actual downside for social media platforms. Platforms like Twitter and Fb have a infamous status as poisonous hotbeds of disinformation. The upcoming US midterm elections shall be a take a look at of the brand new insurance policies and options of those platforms, and an opportunity to indicate their customers that they’ve realized from their errors. Whether or not any of those insurance policies shall be ample to successfully scale back misinformation stays to be seen.