An all-new Battlefield marketing campaign is on the best way from EA’s newly fashioned improvement studio, Ridgeline Video games, because the FPS gaming franchise has been with out conventional single-player content material for fairly a while now.
In keeping with EA, the brand new studio will create a “narrative marketing campaign set within the Battlefield universe” reasonably than a multiplayer sport. Though the precise that means of this assertion and whether or not it is going to be a totally new sport or maybe an enlargement for an additional is unknown.
Ridgeline Video games might be led by Halo co-creator Markus Lehto, who introduced he would be part of EA as sport director again in October final 12 months. Twitter.
“I’m honored to have the chance to companion with DICE and Ripple Impact and lead the enlargement of storytelling, storytelling and character improvement throughout the Battlefield sequence,” Lehto says within the studio’s new announcement.
EA’s job posting truly pointed to this single-player Battlefield marketing campaign earlier this 12 months, when the corporate was searching for a design director to assist develop the sport. The announcement said that the design director’s job could be to “seize the core tenets of the Battlefield franchise and guarantee they’re infused with all of the layers of a masterfully crafted single-player marketing campaign.”
Ridgeline Video games might be primarily based in Kirkland, Washington and can concentrate on Battlefield video games, whereas shooter sequence head Vince Zampella added that EA “continues to spend money on the way forward for the franchise, bringing in new expertise and prospects.”
Information of Battlefield’s narrative marketing campaign comes after the tough launch of Battlefield 2042, which was crammed with bugs and modifications to the sequence’ pre-established mechanics. One of many largest modifications was the elimination of the normal class system in favor of particular person Specialists, however now EA has confirmed that Specialists might be built-in into the old-school class system from earlier installments in Season 3 of the sport.
Season 2 of Battlefield 2042 is reside now, and it brings with it the following Battlefield map for multiplayer, in addition to an entire host of recent weapons, autos, and even a brand new Specialist.