January 28, 2023

Ubisoft is following within the footsteps of different main publishers by elevating the costs of a few of their video games as much as $70.

As beforehand confirmed, the writer’s first $70 launch is console variations of November’s next-gen Cranium & Bones sport, a sport that will not be out there on last-gen methods.

And in an interview with Axios, Ubisoft CEO Yves Guillemot stated that this value level will now be the norm for main PS5 and Xbox Sequence X/S releases from the writer.

Cranium and Bones – Cinematic Trailer

In August 2020, Take-Two’s NBA 2K21 turned the primary current-gen sport priced at $70. Different firms adopted swimsuit, together with Activision, Sony, EA and Sq. Enix, and the writer Last Fantasy even raised the worth of a few of its PC video games.

Final 12 months, Ubisoft stated it hadn’t determined whether or not it will reap the benefits of the brand new pricing alternatives, however its stance has since modified.

“Some video games will likely be bought on the similar value as opponents,” Guillemot advised Axios. “Massive AAA video games will value $70.”

Billed as a sport on a smaller scale than current titles within the collection, Ubisoft’s lately introduced Murderer’s Creed Mirage is $50 on PS5 and Xbox Sequence X/S forward of its cross-gen launch in 2023.

Ubisoft says $70 price tag will now be the norm for its 'big AAA games'

Notably, Microsoft has but to launch the $70 sport, though its early-game launch schedule has been comparatively empty for the reason that launch of the Xbox Sequence X/S and PS5 in November 2020.

“Gaming might be an costly passion, and I see some platforms costing $70 for video games within the US,” Xbox boss Phil Spencer stated in an interview with La Vanguardia the identical month. “Consoles are $500 US priced and I feel that is an incredible funding for individuals who do not play video video games every single day, just like the extra informal gamer or the household that balances numerous issues.”